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Twitter is one of those subjects that can accurately be compared to Marmite. Many people either obsessively love it or determinately loathe it.
Coca Cola, Apple, and Cadbury: what do all these brands have in common? These three companies are united by their consistent and effective use of branding.
'Friends', 'Likes', 'Follows' - it's hard to measure whether the people on your social media accounts are friends or foe.
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