← Back to blog

Blogging for your Business: Why should you bother?

  • Blog
  • Published by David Pottrell

When it comes to blogging, there is often little debate as to whether you should do it. Blogging for business is often seen as a key technique that can help you expand your digital presence.

Oh here we go, they’re talking about blogging for business again…

Afraid so! But here’s the twist, we’re going to explain why you shouldn’t blog.

1) Blogging attract new audiences

Who wants to deal with the hassle of more followers? More business interest and discussion takes up a lot of time and effort. I mean, it’s not like you need to make a profit right?

2) They show your expert knowledge

That’s great and all but being a geek isn’t particularly high on the cool scale, so you probably want to keep your business knowledge on the down low. That’s cool. Just dumb everything down and people will think you are rubbish at what you do. Why would you want to share a guide to writing great content for your website for example? Besides, if you had a regular blog that demonstrated your passion and knowledge of the industry, people would laugh at you right?

3) You’ll end up demonstrating consistency and reliability

Blogging regularly not only shows your tip-top professionalism but also that you are a reliable and trust-worthy company. But hey, who wants to be reliable when you can be dangerous and mysterious?

Dangerous and mysterious blogger

4) Your business engagement will increase

Creating new content that actually helps people is more likely to get people engaging with your content and each other. Who wants to deal with lots of annoying comments about how great and helpful you are? Effort much?

5) You’ll promote your services in a new way

Blogging can help promote the line of work you do and demonstrate what you can offer the customer. That involves more work for you though, so really, the less customers the better right?

So there you have it. Five fun-size reasons why you really shouldn’t bother with blogging for your business.

If you’ve enjoyed this article or have any questions, please feel free to get in touch with us. Alternatively you can connect with us on Facebook, Twitter or LinkedIn.