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Social media has become a part of our daily routine. Get up, shower, have breakfast, then have a little scroll through your various feeds before work. Sound familiar?
Twitter is one of those subjects that can accurately be compared to Marmite. Many people either obsessively love it or determinately loathe it.
Coca Cola, Apple, and Cadbury: what do all these brands have in common? These three companies are united by their consistent and effective use of branding.
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