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Social media has become a part of our daily routine. Get up, shower, have breakfast, then have a little scroll through your various feeds before work. Sound familiar?
Social media can be regarded as too unprofessional and time-consuming for business use, and is regularly ignored as a result.
Twitter is one of those subjects that can accurately be compared to Marmite. Many people either obsessively love it or determinately loathe it.
We all know the importance of staying active on social media. However, it can be hard to see the benefits when you're not receiving any engagement. What are you doing wrong?
'Friends', 'Likes', 'Follows' - it's hard to measure whether the people on your social media accounts are friends or foe.
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